Twenty years ago, the founders of BCNA and Bakers Delight foresaw the tangible difference their collaboration could make to women and men with breast cancer and their families. Now, we reflect on what it is that’s made this 20-year partnership so very special.
Twelve months ago, if anyone had told BCNA that in its 20th year of partnership, Bakers Delight would break with tradition and run the Pink Bun campaign in October, promote virtual Pink Buns alongside real ones or launch the Pink Bun campaign via video conference, we wouldn’t have believed them.
But with the benefit of 2020 hindsight, these changes to Pink Bun 2020, could not be more real or demonstrative of BCNA’s partnership with Bakers Delight.
In the early days, BCNA founder Lyn Swinburne recalls the time when she bumped into Bakers Delight co-founders Lesley and Roger Gillespie at a dinner where she’d been the speaker. She was talking about her passion to establish a national organisation for women with breast cancer, and Roger and Lesley believed in Lyn’s vision.
‘I had no idea what I needed in those days. I was running on energy and passion and not much structure. When I finally worked out I needed an office space and everything that came with it, Lesley and Roger agreed in a heartbeat. The rest, as they say, is history!’
BCNA’s CEO Kirsten Pilatti also reflects on the support BCNA has received since the start of the pandemic.
‘Even as COVID-19 hit, while Bakers Delight CEOs Elise Gillespie and David Christie were focused on their hundreds of bakeries staying open, they still called to make sure we were ok, and offer any help we may have needed. It is true friendship and true support,’ Kirsten says.
In a year when Bakers Delight and its 383 franchisees could have said the Pink Bun campaign ‘is just too hard’, instead they asked, ‘What can we do differently to make this work?’
So in recognition of our incredible longstanding partnership, we’re asking you to support your local Bakers Delight. While you’re in store buying your Pink Buns, pick up a loaf of bread as well. Tell your local franchisee how much you appreciate their support and then tell your friends and family on social media. And don’t just visit your local franchisee in October; be sure to support them all year round.
For more information about the 2020 Pink Bun campaign and how you can get involved, click here.