Berlei launch first-ever post-surgery active bra with help from BCNA

At Berlei, we’re all about supporting women through the highs and challenges they face in all stages of life, including those who have recently been diagnosed with breast cancer. We understand that getting back into exercise following a lumpectomy or mastectomy can be overwhelming and intimidating. With few options on the market, we felt compelled to create a bra to support women and make them feel confident in their transition. 

Prior to designing our first Post-Surgery Active Bra, we held various workshops with breast cancer survivors in partnership with Breast Cancer Network Australia. The women involved in the workshops were aged 25 – 60 and at a variety of stages in the post-surgery lifecycle. We explored the shortcomings of post-surgery active bras that were currently available, and what women really wanted when it came to buying a bra they could exercise in after breast cancer surgery.

The women explained that shopping for a post-surgery bra often feels demoralising and daunting, and the bras available were lacking proper support and style. Women were in the market for a sports bra that looked like an everyday bra that could be worn throughout the day. They wanted post-surgery active bras that had minimal seaming for comfort, high coverage and neckline to cover scarring, material that felt cool against the skin and a front zipper that wouldn’t come undone while exercising. Of course, the bra had to be fashionable and stylish too.

The Berlei design team combined the learnings from the focus group to thoughtfully create the brand’s first-ever post-surgery active bra. With pockets that accommodate a prosthesis, minimal stitching for optimum comfort and a zip front with inside hook for security, Berlei’s new Post-Surgery Active Bra empowers women to invest in themselves by choosing a bra that caters to their needs no matter what stage they’re at. Available in Black and Green Sportif, the Post Surgery Active Bra retails for $59.95.

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Issue 85
Spring 2019