Help us give breast cancer the finger bun

Once again, this May all of the Bakers Delight bakeries around Australia will come together to host the annual Pink Bun campaign. In 2017, the campaign will run from Thursday 11 to Wednesday 31 May.

This year we celebrate 17 years of our partnership with Bakers Delight. During the campaign, 100 per cent of the sale of Pink Buns and Pink Lady silhouettes comes directly to BCNA.

The Pink Bun campaign not only raises funds to help us provide a better journey for all Australians affected by breast cancer, but also raises awareness of the support that is available in local communities for women and men and their families affected by breast cancer.

Jumping on the Pink Bun bandwagon and helping us reach our $1.5 million target is as easy as:

  • regularly visiting your local Bakers Delight bakery during the campaign
  • developing a craving for Pink Buns and purchasing them often
  • telling all your family and friends to purchase Pink Buns too
  • writing a message of support on a Pink Lady silhouette in the bakery
  • putting a donation in the Pink Bun tin on the counter
  • liking your local bakery on Facebook
  • going into the bakery and thanking them at the end of the campaign.

You can also get your workplace, school, social or community group involved with a Pink Bun Party, such as a morning or afternoon tea. Register your Pink Bun Party at or by calling 1800 500 258. We have everything you need to turn your party pink.

The Pink Bun campaign is a wonderful opportunity for you to be involved with both your local community and your local Bakers Delight bakery. Your generosity ensures we’re here to support the 17,586 women and 144 men expected to be diagnosed with breast cancer this year.

To find your nearest Bakers Delight bakery, visit

A new way to support Pink Bun

We are very excited to reveal the new BCNA tote bag, hot off the production line! The bags will be available for $5 from all Bakers Delight bakeries during the Pink Bun campaign.

The new BCNA tote bag

The new BCNA tote bag


Issue 78
Autumn 2017