This year Bakers Delight and its loyal customers exceeded all expectations for the Pink Bun campaign in raising funds and awareness for women and their families affected by breast cancer. An amazing $1.79 million was raised â€” the highest amount ever and well in excess of our $1.5 million target.
The campaign was launched on a high note with a “Jump for Bravery” by three Community Liaisons at Moran Reserve in St Kilda, Victoria. Marie, Christie and Karen (also a Bakers Delight franchisee) volunteered to skydive to raise awareness of the campaign and inspire people to go in store and buy pink buns to support women like them.
During the campaign bakeries across the country were awash with pink – pink wigs, pink aprons and pink fairy wings. Some shopping centres also pinked up for the cause.
It is so humbling to go into my local pink Bakers Delight bakery and know that all of this work and energy is for me. – Mary
Throughout the 23 days of the campaign, the range and variety of additional activities that were held really kept the momentum going – from sausage sizzles to dinner dances and everything in between. Even the Prime Minister got in on the act and sold some pink buns at Bakers Delight in Mosman!
This is an outstanding result for BCNA in our special year as we celebrate our 15-year partnership with Bakers Delight.
Reaching this target was the result of a lot of hard work from dedicated Bakers Delight staff and an overwhelming show of support from local communities which supported the campaign. Franchisees and staff donate their time and ingredients to make the pink buns each day, a gesture that really shows how passionate they are.
As always BCNA is extremely grateful for the support shown to us each year during the Pink Bun campaign. These funds help us to continue our vital work supporting women and their families affected by breast cancer. We can’t thank the bakeries and their supporters enough.