The inaugural Pink Lady Match held on Mother’s Day eve was a spectacular event that brought families together to pay tribute to their mums while raising awareness and funds for BCNA. More than $80,000 was raised on the night.
BCNA and the AFL were keen to build on the success of the unforgettable Field of Women, and develop an annual event in the years between live Fields.
For the first time, the iconic MCG glowed pink on both the inside and outside, and following on from a moving minute’s silence acknowledging all those touched by breast cancer, the crowd was treated to a powerful performance from Marlisa, winner of the X Factor in 2014, who had lost her beloved grandmother to breast cancer.
A mass planting of Pink Lady silhouettes outside the MCG saw many write personal messages to show their support for someone diagnosed with breast cancer or pay tribute to a loved one lost. The Melbourne Football Club players wore Pink Lady guernseys, and 300 mums, many of whom were breast cancer survivors, had the chance to run through the match day banner at the MCG.
In the lead-up to the match, BCNA was delighted to announce our newest supporting partner Red Energy, who were integral in bringing the match come to life. Red Energy generously provided every attendee with a torch that turned the stadium a sparking pink as the lights went out along with contributing to the event logistical costs. Events of this magnitude are not possible without the support of many organisations and people and BCNA would like to acknowledge and thank our partners: the AFL, Melbourne Football Club, Channel 7 and Focus on Furniture, along with the 300 volunteers who worked on the night and our many corporate partners who purchased tickets.